BETA

Beautiful, fashionable, digital

Maeve Ricaurte, SM ’13, had to wear a uniform in high school, so she didn’t get much of a chance to wear many of the outfits she dreamed up. When she got to Yale, she said that she was “thrown for a loop” by the many different styles embodied by students on campus. So she started blogging for CollegeFashion.net, a site that allowed her to interview a lot of the “beautiful, intimidating, fashionable women
at Yale.”

Sharon Yin, DC ’14, a double major in economics and statistics, attended a science and technology high school where “fashion wasn’t exactly a niche.”  To “relieve stress,” Yin started a fashion and lifestyle blog called Little Bow Prep. Another sophomore, Jen Mulrow, DC ’14, was studying abroad in Paris and discovered that she “wanted more out of” her photography than simple Facebook albums. To that end, she started Photojenic, a blog where she shares her pictures as well as songs, quotes, and other images that inspire her.

These three women are members of a circle of Yalies who think fashion can be more than just the decision of what clothes to wear each day. Runway Inc. co-president Kris Harvey, CC ’13, a frequent reader of fashion blogs (though he doesn’t write for one himself), said that “fashion is somewhat of a second thought” for most Yale students. Fashion bloggers like Ricaurte, Yin, and Mulrow, however, prove that writing and thinking about fashion can be artistically fulfilling and create connections that foster both careers and friendships. “It takes such creative and visual intelligence to put something together,” Mulrow said.

Mulrow, an art major, appreciates that she gets to shape her own posts on Photojenic, ensuring that she shares her photography interests within the context of “stuff that I love.” Yin says that unlike simply sharing photos on sites like Tumblr or Pinterest, fashion blogging allows writers to “create a post around a theme or tell a story, or show one print and all these different ways people have worn it.”

Ricaurte now blogs at HerCampus.com, an online magazine that caters to college students, and no longer writes exclusively about fashion. She says that it was her posts at CollegeFashion that helped land her jobs at Gant and Rent the Runway. To the uninitiated fashion may sometimes seem frivolous, but Ricaurte said that it has helped her meet “really great people with a very diverse skill set.”

While there are perks and recognition that come along with blogging—companies contact Yin and offer her free products if she will review them on her blog, and Mulrow’s site has racked up 21,000 page views since the end of December—what these bloggers say they appreciate most is the personal impact of blogging: One of Ricaurte’s closest friends at Yale is one of the women she interviewed for CollegeFashion; Yin has struck up online friendships with other fashion bloggers; a reader Mulrow has never met chose a picture from Photojenic to be her Facebook cover photo. “Blogging,” Mulrow says, “definitely gives me a sense of connection.”

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