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‘That’s Why I Chose Yale’: Are you sure about that?

By 22 January 2010 9 Comments

Yale is not Disneyland, objectively speaking. But the comparison is apt: anachronistic buildings; endless streams of tourists and celebrities; deep coffers; and an even deeper sense of endless opportunity. Most students choose to come to Yale because of some combination of academics, extracurricular activities, and a gut feeling, but I’m sure it can’t hurt that everybody is so freaking happy to be here.

The Office of Undergraduate Admissions seems to have internalized this fact when creating the new admissions video “That’s Why I Chose Yale.” A prospective student I spoke with referred to the video (with some combination of enthusiasm and derision) as “High School Musical: Ivy League.” The spirit of Disney’s weirdly self-aware cash cow pervades the video, which is ridiculously, amazingly campy—though still subtle.

People who aren’t in on the joke will bop along with the rhyming couplets, while people who see the self-satire inherent in the conceit of an over-the-top musical about everyday life at Yale will chuckle. Yale’s version mimics High School Musical stylistically: It’s easy listening pop, with the kind of dulled shredding guitars that are designed to offend no one—that are, in fact, so inoffensive that everyone hates them regardless. That said, Andrew Johnson, ES ’06, the admissions officer who wrote and scored the video, works wonders within the genre, creating music that, while not memorable, is tolerable and even enjoyable. “That’s Why I Chose Yale” features plenty of smiling, pretty faces, vaguely witty one-liners, and fundamentally, some real talent. Sam Tsui, DC ’11, a YouTube celebrity, plays a starring role, and guest roles are given to various other Yalies active in theater, dance, and other performance arts.

“In creating the video, we hoped to showcase the energy and community on campus in a novel way,” Johnson said. “We decided on a musical because we felt it would be entertaining enough to keep people’s interest, while also showcasing the vast reserve of willing undergraduate talent on campus.”

The video, though it paints Yale as an idyllic academic theme park, is true to that energy. It is telling that the entire video was created using Yale resources available to any undergraduate with some funding and know-how.

“That’s Why I Chose Yale” also seems close to day-to-day life. It traverses the most common spots on campus, is full of familiar faces, and seems to capture the essence of a Yale experience in the same way High School Musical captured high school: teen life devoid of real teen life, a sunny portrayal lacking the malice, intense emotions, and bad experiences that mar most people’s adolescence. This idealization of Yale, however, is only fitting. High school seniors are nervous enough about the future. They don’t need Yale reminding them that life can be tough, even when you’ve been accepted to your dream school.

Yet many students outside the theater community deride the video, citing its weakness as a strategy to attract prospective students. Some argue that the video will only attract those already likely to attend Yale, those who would be intrigued by the singing and dancing, rather than widening the audience interested in Yale. This critique misses the point. All three prospective students I interviewed said that, while they were not particularly enticed by the new video, they could not imagine it preventing them from applying. If nothing else, this new video is an improvement over the old one, which, according to The Washington Post, was not only deeply entrenched in the style of the late ’90s, but was also potentially misleading and spotlighted two people who have since died.

There is, however, one complaint about the admissions video that transcends matters of taste: the inexplicable omission of Dwight Hall and other organizations devoted to social justice and service at Yale. Community service groups are important to a huge cross-section of the population at Yale.

“Over 75 percent of students participate in community service through Dwight Hall during their time at Yale,” Anna Jo Smith, MC ’10, a former co-coordinator of Dwight Hall, said. “More students do community service and social justice work than any of the other extracurriculars shown in the video.”

I guess that’s why she chose Yale.

”That’s Why I Chose Yale” could have been enhanced by at least a consideration of community service and Dwight Hall, if only to placate those who found the video too treacly and frivolous. The exclusion of a vital part of Yale life and an important factor in town-gown relations speaks to an attitude that makes it easier to characterize Yalies as self-centered brats. The inclusion would also have given a more accurate picture of Yale’s student body. If having fun, going to class, and joining clubs and interest groups is central to life at Yale, then caring for others and joining together to serve the community certainly is as well. It’s a shame that, in an attempt to market Yale to a wide audience of prospective students, service and volunteerism were ignored.

Still, it seems that this new video, far from simply replacing the old one, has instead transcended it. “That’s Why I Chose Yale” shows a frenzied, Technicolor campus of dreams, while still managing to impart to the viewer an impressive amount of information. It may be hit-or-miss with some viewers, but the admissions office is concerned with attracting students who are a good fit with Yale, not just anyone who can click on a YouTube link. The video will likely attract those who possess a trait that might be vital at Yale: the ability to laugh unabashedly at oneself.

Prospective students I spoke to about the video were concerned about its childish glee, its neglect of the aspects of college that transform teenagers into adults. But the video is more meaningful in not portraying students as solemn and “grown-up.” My time at Yale has shown me that college isn’t necessarily the time to try to be an adult—there is, after all, nothing adult about swiping into a dining hall three times a day; having rousing discussions in section; or consulting multiple advisors about your semester schedule. “That’s Why I Chose Yale” triumphs because it depicts Yale as a place where people become self-aware, involved and active adults—but manage to act like little kids along the way.

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9 Comments

  • “All three prospective students I interviewed said that, while they were not particularly enticed by the new video, they could not imagine it preventing them from applying.”

    So the standard of excellence is that it didn’t suck enough to keep people from applying?

  • As a recent Yale alumnus, this video makes me want to stab myself in the eye. I’ve had multiple friends send this to me laughing about how idiotic this video is.

    I anticipate a further influx of glee club nerds into the Yale community as a result of this video – as if we didn’t have enough already.

  • Allow comments on the YouTube video to see what people really think about it.

  • “‘That’s Why I Chose Yale’ triumphs because it depicts Yale as a place where people become self-aware, involved and active adults—but manage to act like little kids along the way.”

    If only they’d become self-aware early enough to realize how goddamn cringe-inducing that video was. The only triumph in it was the fact that you made a video that people have to see, if only for their reaction shots. The most lifelike things seemed to be the stuffed animal heads in the residence halls. No wonder Harvard’s beaten you guys for eight out of the last ten years – exactly how many Bulldogs were in that video?

    As for your target audience of high-school seniors, brilliant decision to make it in the style of High School Musical. Seniors were most definitely their target demographic – The Disney Channel’s been a leader there for so long, it makes me wonder what seventeen year olds were watching a decade ago. Oh, right. The Disney Channel. As for that last part about little kids, it really shows through in your writing. What an excellent third-grade book report. A real thought piece.

  • [...] what do yale students think?  see for yourself by reading this yale herald article. Posted by adollopofcoleslaw Filed in Uncategorized Leave a Comment [...]

  • As a musician and a proud parent of a Yale student, I found the video to be very entertaining. I figure a video won’t be the deciding factor for an admitted student to chose between Yale and other schools of that caliber, and quite frankly there is a lot of talent at Yale as evidenced by the production, vocals and arrangements. You alums out there who are wincing, give some props to the students/admission office for taking the initiative. It’s alot better than any other college video I’ve seen, although the Stanford Band is better than the Yale band. hee hee.

  • That is true.. that’s why i choose Yale too.. :)

  • Claire

  • as an admitted student to the class of 2016, i have to say i really like the video. (and no, i’m not an actor/singer!)

    it’s campy, cheesy, and entirely unrealistic– but that’s why it’s great. we know the admissions videos are there to stretch the truth a bit, to portray the school in question in the best possible light. at least yale is up front about it.

    maybe the video was a little too light or trivial in what it discussed, but it humanized yale. for me, it’s one of the things that got me interested in applying in the first place. i want a college of smart kids who don’t take themselves too seriously. that’s the kind of college i see displayed in the “that’s why i chose yale” video