Music: Purity Ring

Compared to their 2012 release Shrines, Purity Ring’s Another Eternity sounds cleaner and less claustrophobic but isn’t bland. While Another Eternity has a generally lighter sound, Purity Ring has not lost its haunting vocals, mysterious lyrics, or the dark sound that separates the duo from more traditional pop. “I’ll take you out and up and light/ I’ll bury you good and straight and right/ if you ask in that soft voice,” sings Megan James on “Flood on the Floor,” one of the album’s more seductive tracks.

“A lot of themes on the record have to do with time and space and this sort of mystical galactic kind of feeling,” said James in an interview with Stereogum regarding the recent release. On “Begin Again,” the titular phrase echoes over celestial synths. James’s voice lilts above the heavy beats as she sings, “My moon, oh my moon/ not even into another eternity will you stop your lovely orbiting.” The ethereal melody mimics the described orbit of the moon. And it’s lovely.

“Mystical galactic” might be an appropriate way of describing Purity Ring’s sound on Another Eternity, but as for their genre, the vague descriptor of “future pop” will have to do for now. Purity Ring continues to melt elements of indie rock, electronic music, and pop into a unique sound. The duo uses hip-hop production for their powerful, layered beats. While their sound might be considered electronic music and was made mostly on computers, it does not feel overly clean like a strictly techno song might.

Another Eternity is not a complete departure from the sound of Shrines; rather, it seems the next logical step in Purity Ring’s evolution. The album lags at times, and some tracks are difficult to distinguish from others. Overall, however, Another Eternity has life, and standout tracks such as “Begin Again” and “Push Pull” compensate for some of the repetitive moments.

Leave a Reply